SEO Copywriting
Why is SEO copywriting important?
The process of SEO copywriting
01.Establish a tone of voice
We help you establish a consistent tone of voice that aligns with your brand, ensuring all content reflects a unified and professional style. Every piece is carefully crafted to match your goals—whether informative, commercial, or in-depth in nature.
02. Conduct a keyword research
Comprehensive keyword research helps uncover what your audience is searching for and why. This insight guides whether to create a blog post, landing page, or other content type to best match user intent and maximise visibility.
03. Create a content plan
Keyword research uncovers valuable opportunities to create targeted content around high-volume, low-competition search terms. This data forms the foundation of a strategic content plan, guiding the development of high-ranking, Google-optimised content.
04. Analyse your competitors
Next, perform a detailed competitor analysis to evaluate those securing top positions in search engine results. The key question is: what factors are contributing to their higher rankings on Google?
